Ep209: Aaron Lester

Today on the More Cheese Less Whiskers podcast, we're talking with Aaron Lester, all the way from the Philippines.

Aaron helps personal trainers who work with people virtually, and one of the things we had a great conversation about is the idea of building your prototype.

In order to scale something, you have to have a proof element and what I call the scale ready algorithm.

So much of the frustration I see people experience with scaling is that they haven't taken the time to get things scale ready, and often that's about just investing time and energy in figuring out your protocol. Figuring out the best things that works for one of your ideal audience.

Whoever you choose as a target market, it's about getting the core right, and then being able to scale from there.

Once you get something scale ready, you may find it could be even centrally managed, and you could offer an entirely different service where you just deliver the result to people who just want to be personal trainers, or chiropractors or coaches or dentists, and don't want to be marketers or technicians.

So much opportunity stems from your ability to crack this idea of getting the scale ready algorithm, and this episode is great to start thinking in that way.

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