Ep. 116 - Done With Diversity: How Businesses Should Actually Fight Inequality | Arooj Aftab, Scott Morrison

The #BlackLivesMatter movement and the events of 2020 have shone more light on the issue of inequality within business. So how can companies make sweeping changes from entry-level to C-suite and how do we all promote inclusion and representation without box-ticking or indirect discrimination? This week we learn from Scott Morrison, a mentor, founder of The Boom, and advertising alumn for names such as Diesel, Levi Strauss & co and Saatchi and Saatchi. Plus we’re joined by Arooj Aftab, the Diversity Campaigns Executive at Brand Advance at the time of recording, winner of the Asian media awards in 2019 and founder of #DoneWithDiversity. In this, we learn why diversity is the wrong word to use, why hiring different nationalities doesn’t solve anything and how this generation is hustling to benefit the next.