Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Explaining What You Do When You're an Expert Who is Too Close to Their Work
You're in the weeds. You love what you do. You're passionate about it. And if you could just sit down with someone one-on-one for a good 30 minutes and explain it, you know they would be all in. They would be ready to buy. And what you do is so complex that you feel like you need to spend that time rambling just to get people to understand what your business is all about and how it can help them.
Does any of this sound familiar? If it does, you're suffering from what Steven Pressfield calls the “curse of knowledge.” And that “curse” is keeping you from marketing your business. That “curse” is actually forcing you to rely on word of mouth and referrals instead of being proactive with your marketing. So what can you do when you are so close to your own work that it feels impossible to create a marketing message that other people will grok quickly?
What I want you to know, my dear expert friend, is that it is possible to find that message. And this is exactly what we're going to talk about on today's episode: how to find your message, explain what you do when you're far too close to your work. So let's do this.
Tune into the full episode to hear more: https://drmichellemazur.com/2020/11/explaining-what-you-do-when-youre-an-expert-who-is-too-close-to-their-work.html
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