As this health insurance company has learned, growing brand awareness (and battling industry stigma) when you're not a top-of-mind employer requires exceptional employer brand strategy and measurement.
Ashley Cheretes is Head of Marketing, Talent Acquisition at Cigna.
Ashley Cheretes on LinkedIn:
https://www.linkedin.com/in/ashleycheretes/
Ashley Cheretes online:
https://ashleycheretes.com/
Cigna Careers:
http://cigna.com/careers
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
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