Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
When I started my business almost nine years ago, I had no clue what I was doing. I knew that I had amazing expertise in communication. I had passion and curiosity. I knew that I understood marketing from my time in corporate America. But building a business from the ground up? No freaking idea. I went to find experts who would teach me how to build my business the way they had built their business. I wanted the blueprint, the success formula that would minimize my work and also shorten the length of time it took me to have a successful business.
And guess what? I paid thousands of dollars for it. Sound familiar? Of course it does. The online business world experts teach you how to recreate their business. They have a successful business, they know how to build that kind of business, so then they say, “Hey, give me tons of money and I'll teach you how to build my business.” However, that is not the type of business that is aligned with you.
And this is the reason why I wanted to have serial entrepreneur Caryn Gillen on today's show. She knows how to build many kinds of businesses without all the cookie cutter bullshit that doesn't work for you and just ends up over-complicating your business.
So a bit about Caryn: she is a life and business coach for coaches who want to bring more them into their business so that they can have more fun and make more money. And whether you’re new to business or a seasoned veteran, I promise that Caryn has some insights for you on how you can lead your profit and build your business in a way that is fun.
Tune into the full episode to hear more: https://drmichellemazur.com/2020/11/lead-your-profit-with-caryn-gillen.html
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