Joe Foster: Co-Founder of Reebok | #ThePlaybook 330

Joe Foster, Co-Founder of Reebok and author of the new book Shoemaker, shares his insights on:

[5:22] - Why he and his brother made the difficult choice to leave the family business and start their own shoe company[8:50] - How winning a dictionary as a prize led to the name Reebok being chosen for the company[16:06] - How Runner’s World magazine helped Reebok to establish its brand in America[20:30] - His best piece of advice about how entrepreneurs should embrace change