CBP 144: Cash-Based Physical Therapy for a Yoga Niche—with Jaimie Perkunas

After Jaimie Perkunas graduated from PT school, she took a job in an outpatient clinic. She gradually began adding some yoga elements into that traditional setting, and found it both effective for patients and interesting for her personally. Eventually, with lots of encouragement from her husband, she decided to open a side-hustle, home-based practice that officially combined yoga and physical therapy. 

After a year or two juggling both jobs, she was ready to quit her per diem work and focus on her own practice full time. Ever since, Jaimie has been working to find a balance between the practice she envisions and the practice she is creating, and course correcting along the way—which kept her foot in the “traditional” PT world even as she was running her own practice and caused her to completely revamp her practice structure over time.

In this interview, Jaimie shares how she got started, what worked and didn’t work, and what she’s learned along the way. You’ll also hear some interesting ideas for marketing and what’s worked to retain clients during pandemic closures.

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