Examining The Ethics Of Marketing Tactics: On Scarcity, Capitalism, And The Want For More
The Holidays are here. That means we are officially in the season of gift-giving. But given our current COVID-19 situation where many people are struggling financially, how can we, as entrepreneurs, walk that fine line of marketing while keeping in mind what we are facing today? In this episode, Jason Wrobel and Whitney Lauritsen tackle this question as they examine the ethics of marketing tactics. Are we encouraging people to buy out of a place of scarcity? In what ways does marketing make us overextend ourselves? What does it say about capitalism? They answer these and more as they share with us some of their own experiences and what they have observed these days and the previous Black Friday sale.
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