The Audible-Ready Sales Podcast
Business
Being able to align the technical capabilities of a solution with the business outcomes that solution can provide is a key attribute of elite sellers. Conversations around technical requirements and decision criteria can either propel a deal forward or cause big problems that are difficult to overcome.
John Kaplan covers the ways elite sellers leverage the technical mind. He’ll share:
- Where the technical and business worlds intersect
- How elite sellers leverage the technical mind to progress their deals at high values
- What needs to be in place for salespeople to connect features and functions to real business problems and solutions
- How Segment shifted their mindset
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
Here are some additional resources on technical buyers
- Segment Case Study Page or Merger Page
- Segment’s Webinar on Aligning Product With Sales
https://bit.ly/2JAs0el
- Maximize the Effectiveness of Proof Points [Podcast]
https://apple.co/3iEMrTa
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