[Episode 61] Take Danusia Malina-Derben’s awesome price ladder challenge RIGHT NOW. Be brave and work out what you want

When was the last time you felt queasy? Not the sick feeling you get when you’ve tried to cheer yourself up in lockdown, decided a fancy dress Zoom sesh was a good idea, and then got a little over-friendly with the boxed wine you thought you’d be sharing 😁. No, the kind of queasy you feel when you’re running on adrenaline and get butterflies in your stomach – that kind of queasy. Well, you might want to hold onto your hats, TechPixies! Because this week’s guest on the Sparkle and Thrive podcast believes that if your pricing isn’t making you feel like you want to run to the bathroom, you just haven’t got it right. 

According to Danusia Malina-Derben, we all have an internal price ceiling. And testing yourself by going up the price ladder to a number that seems so outrageous it makes you feel green around the gills is an excellent place to start with your pricing strategy. And, ladies, you might want to sit up and take note of this week’s episode because people often pay tens of thousands of pounds to hear what Danusia has to say. 

Here’s why you need to tune in:
Danusia is an absolute powerhouse of a woman. When she’s not whipping high-flying business executives into shape through her leadership consultancy, you’ll find her redefining the conversation on motherhood with her fab School For Mothers podcast (one million downloads in two years says it all!). And somehow, just somehow, she successfully manages to parent 10 kids as a single mum (oh, and she’s found the time to pen not one but two books, both out next year. Surely there aren’t enough hours in the day?). 

‘How does she do it?’, we hear you cry. Well, says Danusia, it all starts with knowing what you want, and this episode gives you a taste of exactly what she means by that. You’ll hear the kickass move Danusia made at the start of her career that set her on the road to success. She reveals why simply pulling on her brave pants and reversing the number at a corporate pitch gave her a massive #WIN. And, you’ll want to stay tuned to hear her brilliant pricing challenge.

Here’s what to listen out for:

[08:21] Hear how an incredibly busy Danusia manages to do it all.

[12:08 ] Learn the brave move Danusia made to ensure she was earning what she’s worth from the very start. 

[18:21] This is the one question you can ask to make pricing super simple. 

[25:34] Joy provides her top tip for anyone currently working for free.   

30:49] You’re going to love Danusia’s price ladder challenge. 

[33:45] Danusia reveals the number that made her feel ill and how she pitched that number and won!

[40:45] Hear how to build a portfolio of case studies to demonstrate your ‘culture add’. 

[42:44] Danusia gets honest about how unrealistic achieving financial independence might feel for single mothers. 

Danusia, we salute you! You’re an inspiration. Press play now.

For links and resources mentioned in this episode, please visit our website. 

Want to get in touch? We'd love to hear from you.

Follow us on social media @techpixies and ping us a DM or drop us a line at support@techpixies.com

Thanks for listening!