How to open a business during a pandemic - Emily Wickard of AVARA

Send us a text

Park Cities' mom, Emily Wickard, left the corporate world to open a clothing boutique from home. The boutique quickly became known as almost a speakeasy for shoppers because it was usually by word of mouth that news traveled about her pop-ups held in her home each week. When COVID-19 hit, Shop Avara pivoted to selling exclusively online. While e-commerce sales grew exponentially during the shutdown, Emily missed the in-person feedback and personal connections she developed with her “Avaraistas”. And so was born “The Shop”, set up in a charming bungalow on W. Lovers Lane.

Shop Avara offers women affordable fashion that is chic, unique and won’t break the bank, with in-store pop-ups from 10 a.m. to 4 p.m. Thursdays and Fridays at the new location at 4239 W. Lovers Lane.

For more information about Shop Avara, go to SHOPAVARA.COM or visit Shop Avara on Instagram @shop_avara

This episode is sponsored by:

• Kathy L Wall State Farm Agency,
• SA Oral Surgeons,
• Hello, Nanny!,
• and Manorly.

Please show your support for the show by visiting our amazing sponsors.