Stephanie McMahon: Chief Brand Officer of the WWE | #ThePlaybook 336

On this episode of #ThePlaybook, Stephanie McMahon, Chief Brand Officer of the WWE, provides insights on:

[2:02] - How marketers can “break through the clutter” and better connect to their audience[7:22] - Why she finds antagonists much more entertaining characters than protagonists [10:35] - How “star power” creates more opportunities for engagement between brands and their fans[13:37] - The one thing that helps you overcome the challenges associated with working alongside your family