The USPS Office of Inspector General has published research into Generation Z and the mail. Dr Joanna Wu Gerhardt researcher at USPS OIG and one of the co-authors of the report “Generation Z and the mail”, joins me to discuss some of the key findings from the report:
- Defining Generation Z
- Do Gen Z digital natives know anything about the postal service?
- Kinds of mail Gen Z receives and sends
- Communications preferences across digital and physical media
- Parents, Generation Z, and visiting the post office
- Strategies for engaging with Gen Z
- Advertising mail and marketing mail
- Promoting parcel / package delivery to Gen Z - including augmented reality
- Technology and valuing relationships