Mike Montague interviews the Email Marketing Heroes, Rob and Kennedy, on How to Succeed at Email Marketing. They are the founders of ResponseSuite for survey-based email marketing, hosts of the Email Marketing Show podcast, and course creators who help DIY marketers learn how to concur email marketing.
Find Rob and Kennedy at: https://www.emailmarketingheroes.com/
In this episode:
The best attitude, behavior, and technique to succeed at email marketing
Email is another app on your phone – not another way to write a letter
Is there a difference between email marketing and email sales?
Email isn’t about trying not to bother someone too much, it’s about providing value
Instead of a long email once a month, try daily or weekly short emails that relieve their pain
Start with a story, into a message, into how you can help
Let people know what to expect from your emails and how often you’ll send them
What is your earning per subscriber per month?
You don’t want people on your email list who don’t really want to read your emails
Super-serve the people who want what you have and dump the rest
The 3 clicks in 60 days tracker
Use surveys to increase sales
Only help them with THEIR problem
Keep it simple
Get better at what you’re really good at already
The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.
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