Bringing the heart and soul back to sales and marketing with Scott Barker

Guest: Scott Barker

LI: https://www.linkedin.com/in/ssbarker/

Topic: Marketing and Selling with Soul

Quick Intro: I’m pumped to have a good friend of mine on the show today, a marketing and community savant may say. Scott Barker. Why I’m so pumped is because Scott has a very unique way of approaching sales, marketing, and life. He was a crucial part of Sales Hacker being acquired by Outreach, and now has helped Outreach be far and away the top marketed Sales Engagement platform out there. But in addition to that, he also runs Sales Hacker, the absolute best content source for sales reps and leaders to go and learn on a daily basis. Scott and I have had many good conversations about life, sales, and the future, and we’re going to dive into today!

Short and Sweet/Set the stage

1. Why have sales and marketing seem to have lost their soul? It all just feels/looks the same

Core Questions

1. What should more teams and reps being doing that they aren’t right now
2. What are the unnoticed trends you’re seeing in the industry?
3. What are the trends you think people are getting wrong/misreading/understanding?
4. Where do YOU think sales and marketing goes in the next 2-3 years
5. You get to interview a ton of people, what have been some of the best tips you’ve heard on sales, enablement, and marketing from all your webinars and interviews.
6. Lets talk life for a bit - Why is ‘getting away’ so important to success?

The Tactical Tips: The Big 3.

If they were to forget everything in this episode except 3 things. What would those 3 things be?

Live Better Question: What is one piece of advice you’d give for someone to LIVE better as a salesperson.