How a Tesla Accessory Store Built a Cult Fanbase

When I bought our first electric vehicle earlier this year, I did what a lot of new car buyers do and went accessory shopping. It was not long before I started seeing ads for aftermarket accessory vendor Abstract Ocean, and reading about them on forums.

Our guest today is Peter White, co-founder of Abstract Ocean. In 2013, Peter and his wife picked up their first Tesla. Aside from being the spark for Abstract Ocean, it proved completely life-changing (cue the Tesla grin - even now, years later, driving is a pure and utter joy - despite traffic).

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