VBT 018: Interview with Jennifer Pardoe of Zest Plant Based Food Consulting

In this episode, I interview Jennifer Pardoe, owner of Zest Plant Based Food Consulting, the UK’s first food consultancy to work exclusively on plant-based products in the raw, vegan and free-from markets. Zest is the UK’s go-to agency for plant-based product development, branding, marketing, business plans and scaling. The company works with a diverse range of clientele, from early stage businesses, through to large corporations in both the consumer product and food service sectors. Jennifer launched Zest in 2014 after a wealth of experience in the food and retail sector starting in 1996, working in startups, small to medium businesses and large corporations all over the world. Originally from Australia, Jennifer’s owned three cafes in London and won a British Sandwich Association award. Her mission is to create more and better plant-based choices and availability for consumers. Zest is currently designing a vegan pale ale can, a vegan cheese range, a quick service restaurant concept, working on new product development with an almond milk, helping a plant-protein smoothies brand to make sales and helping brands to break into the UK. In this interview Jennifer discusses: •    Why brands must not only stand out, but be entertaining – and how to go about this •    What retailers look for in a brand when considering stocking it •    What investors look for in a plant-based food company •    And much more Visit the Zest Plant Based Food Consulting website Read Jennifer’s article Are you damaging your vegan brand by making these mistakes at food shows? Brands mentioned in vegan business news roundup: Lyrical Foods Sarah’s World Fare Gigi’s pizzeria Soul Burger Sadhana Kitchen RESOURCES: My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight My book Vegan Ventures: Start and Grow an Ethical Business Follow Vegan Business Media on: Facebook   Twitter  Instagram  Connect with me personally at: Facebook  Twitter  LinkedIn