The CEO who took on The North Face

Alex Epstein interviews Adam Anderson, author of a widely-circulated open letter to The North Face when the company refused to sell Anderson’s oilfield services company, Innovex, 400 jackets.

They discuss:

- How Adam got into the oil and gas industry

- Why Adam wrote the letter

- How Adam was influenced by The Moral Case for Fossil Fuels

- The unexpected volume of feedback Adam has gotten

- Why The North Face and other anti-hydrocarbon groups didn’t publicly respond

- Why speaking up has less downside than people think

- Adam’s plans for the future