Encore: Hasbro vs Mattel | The Shotgun Wedding | 5

A few months ago, Mattel’s revenues were just fifty million dollars behind Hasbro’s. But now that Hasbro’s swallowed Tonka—the classic maker of Nerf, Play-Doh, and Monopoly—Mattel is half a billion dollars behind, and CEO John Amerman isn’t happy about it.

Ever since Hasbro turned British fashion doll Sindy into a Barbie lookalike, the two toymakers have been at war. Now Amerman is looking to make a couple strategic acquisitions: one to put Mattel back in pole position, and the other, to spite Hasbro.

This episode originally aired on April 3, 2019.

Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

Our Crowd - You can get in early on BlueGreen and other unique opportunities at OurCrowd.com/BW.

Avalara - And, with more than 1,000 signed partner integrations, Avalara likely integrates with the ERP and e-commerce systems you use today. Find out more, at Avalara.com/BW.