Naomi Hirabayashi and Marah Lidey, co-founders and co-CEOs, Shine: “The...really important thing we did for one another was...help each other to feel less alone.”

Naomi Hirabayashi and Marah Lidey are the co-founders and co-CEOs of the self-care start-up, Shine. And while starting a business from scratch and working in self-care may sound like an oxymoron (hello, fundraising and 24/7 hustle), Marah and Naomi told us they’ve been able to find balance and take time for themselves. Their secret? Finding strength in their partnership.  In this episode, Marah and Naomi share what makes their partnership work (17:02), how Shine went from being their side-hustle to main hustle (20:30), and their number one piece of self-care advice (29:48).  Stay tuned at the end for a spotlight on Coco Shop, an independent, Antigua-born brand making high-quality cotton clothing. Want to be featured? Submit yourself or a friend here.  PS: Our How to Skimm Your Life New Year’s Challenge started January 3. It’s 21 days of Skimm’ng your way to a smarter life, from work to your wallet, health, pantry, and more. And it's not too late to get involved. Go to theskimm.com/challenge to check out the challenges you missed. And look out for more details everyday this month in the Daily Skimm.  Learn more about your ad choices. Visit podcastchoices.com/adchoices