Merrick Pet Care Vice President on Marketing an Emotional Category | Ep 88

In this episode with Merrick Pet Care's VP of Marketing, Barbara Liss, you'll learn about...

• Marketing in an Emotional Category
• E-commerce vs. Brick and Mortar
• Health and Wellness Trends
• Brand Loyalty and Delivering on Marketing Promises
• Authenticity in Leadership

"It isn’t rocket science, it’s just, ‘I love my dog. I am the caregiver. I want to make sure I’m giving them what’s best.’ And that’s where we’re making sure that we continue to innovate and deliver on what our pet parents expect.”