Vanille Patisserie President on Building a Luxury Brand | Ep 74

SOPHIE EVANOFF, PRESIDENT, VANILLE PATISSERIE ON THE BRAND LAB SERIES™ EP 74

• The Business Behind Baking
• Growing a Luxury Brand
• The Vanille Way
• Unique Locations
• Sophie’s Secret Ingredient

Sophie Evanoff is the President of Vanille Patisserie, a bakery specializing in authentic French pastries, desserts, and cake. Sophie  discovered her love for pastries at a young age and knew she knew she wanted a career in the pastry arts. However, it wasn't just about the pastries, it was about the business. She has built a luxury brand from customer experience and employee engagement, to three unique retail locations. Today, the bakery is known for its premiere quality, taste, and dedication to the craft.

“We’re not just a bakery, we’re not just selling you a cookie - it's about the experience and enjoying the pastry and enjoying our team members, and really feeling like you’re special."