Why Creating A Team Brand Might Be Your Best Bet In 2021 With Karen Tiber Leland
Even as we sit on the verge of bringing an end to COVID-19 with the new vaccines, the trend towards a decentralized workforce seems likely to be an integral part of the new normal. With that in mind, in this episode I talk about going beyond team building to team branding.
Team branding is essentially about defining a given team’s brand and then translating that brand into a strategy, a code of conduct, and a series of actions. If you do it right, it can have a powerful impact on a team’s alignment, effectiveness, and engagement.
Pre-COVID I always did team branding work in person - usually on off-sites. However, I’ve found a variety of interactive ways to get a group engaged on video conferencing.
Do you need a team brand?
If you find yourself having answered any of these affirmatively, there is a good chance a team branding might be your best bet in 2021.
Take a look at my book The Brand Mapping Strategy: Design, Build And Accelerate Your Brand or contact me directly at Karen@Karenleland.com for a free consultation.
About Karen Tiber Leland
Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook
Resources
If you think a team brand might be something that would be good for your organization or your department, then I invite you to reach out to me at Karen@Karenleland.com and set up a free consultation call where we can discuss your team needs and the possibility of generating a team brand.
The other thing you can do is look at my book The Brand Mapping Strategy: Design, Build And Accelerate Your Brand, available on Amazon which has a whole chapter on team branding.
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