#31 - Brad Lea "How to be in the market, to Owning the market"

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Sat down with the man Brad Lea, dropping bombs.

Brad spent the first half of my life focused on helping myself. Did alright. Struggled. Felt empty.

Brad spent the last 20 years focused on helping others. Authentically helping others. Life has never been the same. Living abundantly. Feeling fulfilled.

It was 1999 and Brad was running/training and managing a sales team. Brad was very successful at sales and always had a knack teaching people how to close, sell and persuade people. One day, Brad noticed a very hard working individual that was making minimum wage. Decided to help him make more money and the for the first time authentically wanted to help someone else without expecting anything in return. Crushed it. Within 3 months he was making $10-15,000 a month and it literally changed his life...and his family's life. Nothing Brad had ever done felt so good. That was the first time I felt fulfilled and "worth" something. That started it all. I quit my job and decided to start a training company to help as many people as Brad could by teaching them how to sell, close and persuade. Within 6 months Brad realized he was failing miserably. Brad couldn't understand why he couldn't seem to get people to change their behavior and find success like Brad had so many times before. That is when Brad found the 4 Keys to effective training.
Good content, repetition, practice and accountability. Through my research I found that most companies were making the same mistake, so I decided to build a technology to fix it.

Brad quickly became a leading authority on web-based training.

Brad is the Founder of LightSpeed VT, his mission is to get the knowledge from the people who have it to the people who need it. Brad believes that people and businesses fail mainly because they don't have the right information. SO, Brad set out to revolutionize the online training world by creating the most advanced interactive training system on Earth. Since then, LightSpeed VT has set the gold standard for how training is delivered, tracked and measured ensuring maximum performance, accountability, retention and results.

LightSpeed VT’s online interactive video-based training and communication platform engages users to learn more quickly via patent pending technology that delivers interactive content, role-play simulations and various cutting edge testing methods with built in real-time reporting and notifications.

How to reach Brad: https://www.instagram.com/therealbradlea/

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Hope you find value in this. If so please provide a 5-star and drop a review.

Complimentary Edwards Consulting Session: https://calendly.com/jordan-555/intro-call