178: Creating a support team for your personal brand | PLUS The Social Revolution's Tino Ho discusses CEOs & social media

In this, the final episode for 2020, Trevor Young aka the PR Warrior explains how he works with clients to get the ideas and insights out of their heads and into the various content formats for their audience to consume.

Plus he explains the importance of creating a team to support your personal branding efforts, particularly around content and social media.

Leaders & social media

In part 2 of the episode, Trevor chats with Tino Ho, the chief commercial officer at thesocialrevolution.co, formerly known as Binary M, about the importance of entrepreneurs and business leaders being active on social media.

Trevor puts it to Tino: Why aren't there more CEOs on social media, and what are the reasons for this, does he think?

Tino and Trevor unpack the benefits of leaders participating on social channels, while Tino also shares some findings from research his firm has undertaken into the subject.

Big show folks, thanks for tuning in!

CONNECT WITH TINO:

• LinkedIn
• The Social Revolution website