168: Sharpening your message with ‘Velvet Machete’ Amber Hurdle

This week's guest is AMBER HURDLE - marketing speaker and author of the book The Bombshell Business Woman.

Amber is the CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out.

She sharpens personal brands using her ‘velvet machete’ strategy - cutting to the chase and wrapping their marketing message in a way that feels good to the intended audience.

This chat with Trevor Young will walk you through:

• Amber's Velvet Machete brand strategy
• The importance of tailoring your message for each audience you're talking to
• Amber's journey from creating her 'Bombshell Business Bootcamp' to becoming a podcaster and author
• Adapting your business, messaging and content when the landscape changes unexpectedly

If you want to know a bit more about you, you can complete Amber's free Predictive Index assessment HERE

CONNECT WITH AMBER:

• Website
• LinkedIn
• Twitter
• Instagram
• Facebook