140 The thought leader advantage with Trevor Young

‘Thought leadership’ can be quite a nebulous concept, says Trevor Young aka The PR Warrior: consultant, author, speaker and host of REPUTATION REVOLUTION.

In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or community.

Trevor says that to become a thought leader today, you don’t need to rely on the gatekeepers e.g. the media, or book publishers:

"You can become your own media channel, and you can publish your own books and distribute them globally," he says