087 - TLT- Plans, scams & doing what works for you and your principles

In this Thought Leader Thursday mini-episode of REPUTATION REVOLUTION, host Trevor Young discusses discusses why it's important to stick to your principles when it comes to promotional tactics such as email marketing.

Trevor provides the example of one recent email campaign that left him cold; rather than build a relationship or take him that extra step down the sales funnel, the email marketer lost Trevor's respect and his business.