041 How to build a strong personal brand in a conservative professional industry with Charles Badenach

Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social media.

Post-GFC Charles was determined to make himself recession-proof and subsequently set about building a personal brand with a view it would serve him for the rest of his career.

In this interview with Trevor Young, Charles discusses his approach to content marketing, especially the use of video, and how he uses LinkedIn to grow his business.