033 The power of writing with an ‘undiluted voice’ with Ann Handley

Ann Handley is the Chief Content Officer of Marketing Profs and author of the new book 'Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content'.

Ann is all about empowering people to become better writers in a marketing context. In this interview she discusses the power of telling stories from the perspective of your customers, and why it's important for thought leaders to write with an "undiluted voice".