032 A World Gone Social with Ted Coiné and Mark Babbitt

Ted Coiné and Mark Babbitt are authors of the new book - 'A World Gone Social: How Companies Must Adapt to Survive' - plus they run a multi-author leadership blog called SwitchandShift.com, which attracts close to a million readers a year.

In this episode of Reputation Revolution, Ted and Mark riff on the importance of being human in business today; why 'displaying your character' is a key to success in social media; and how they've grown their respective followings on Twitter (Mark has 33,000 followers; Ted has 400,000). And finally, we discuss the question posed by Ted and Mark in their book: "Are experts obselete"?