A Cloud-First Look Ahead for 2021

Jeremy Burton (@jburton, CEO @Observe_Inc) talks about the differences between traditional IT companies and Cloud-First companies, from product planning and roadmaps, to customer engagements and marketing messaging.

SHOW: 484

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SHOW NOTES:

Observe Homepage

Topic 1 - Welcome to the show. We’ve known each other for a while. You’ve had tremendous success in Leadership, Product and Marketing roles in the past. Tell our audience a little bit of your background and what ultimately brought you to your role at CEO of Observe.

Topic 1a - For people that aren’t familiar, what does Observe bring to the market?

Topic 2 - We wanted to do a little “before-and-after”, and focus on what it means to be a “Cloud-First” company. What are the most obvious differences between a company like Observe and a company like Dell or EMC?

Topic 3 - From a product perspective, how do you think about roadmaps and the ways in which you enable new features for customers? Since Observe runs only in the public cloud, how much do you need to think about integrating with the native cloud services?

Topic 4 - You have deep expertise in creating marketing messaging, but so much of how customers learn about your products is no longer the company website. How do you think about reaching potential customers, or generally getting your message into the market?

Topic 5 - Traditional IT was often aligned to centralized buying and architecture groups. How much does Cloud-First change the consumption models for companies - experimentation, on-demand usage, dealing with scaling issues, etc.

Topic 6 - Overall, what are some of the biggest lessons you’ve learned about the Cloud-First approach as you’ve transitioned over the last 3+ years.

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