Nir Bashan -- Cracking the Creativity Code

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Summary

Hey everyone. I wanted to quickly let you know about the release of the audio version of my book, The Entrepreneur Ethos, narrated by David A. Conatser. If you want to support the show, you can buy it wherever audiobooks are sold. Links are also in the show notes. 

Now on to my guest for today, Nir Bashan.

Nir is a world-renowned creativity expert who has worked with many big companies and clients, including Woody Harrelson, Rod Stewart, AT&T, Microsoft, Suzuki, and jetBlue. His recently published book, The Creator Mindset, was named one of Porchlight’s top 40 business books of 2020. He offers lectures, workshops, and consulting to help businesses tap into their creativity to solve problems and grow. 

Nir has been working on cracking the creativity code since he was nine. He refused to believe that creativity is “just something people are born with” and after many years he’s come to believe that everyone can access their creative potential, no matter what their field. It is, in fact, the key to success.  He teaches people that they have the capability to solve problems if they access their own unique abilities. Numbers and data only give a snapshot of what’s already happened. By accessing our creativity and focusing on the big idea, we can instead see what’s possible as opposed to what has already been.

Now let’s get better together.

Actions to Try or Advice to Take

• There’s value in honesty. Bashan scoffs at “get rich quick” strategies. He values being honest above all, even if it affects his bottom line. Still, he’s been able to make a good living and clients clearly value what he brings to the table. 
• Stop looking outside for answers. The real solutions come from within, says Bashan. 
• Strive for a balance between creativity and logical thinking. Most businesses put emphasis on hard data, but it’s creativity that will help you solve problems and move forward. 

Links to Explore Further

• Nir Bashan’s Website
• The Creator’s Mindset
• Nir on Matchmaker.fm

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