Dave Wakeman's The Business of Fun Podcast
Business:Management & Marketing
Strategy Before Tactics: 9 minutes on STP and the 4Ps
2021-01-27
Day 3 of my podcast experiment and I want to talk about strategy before tactics and the marketing mix.
Strategy before tactics is the key to the way that I approach marketing.
You need to do research, segment, target, and position your business before you can move onto tactics.
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