If you're trying to target EVERYBODY you'll probably reach NOBODY. When marketing your music, you need to have a specific idea of who you are talking to and why they should connect with the content.
In this clip, I'll share some ideas from my upcoming ebook The 3Cs: Content, Captions, Confidence and break down the TWO types of fans X's (other artists) and O's (fans of your music) plus their various segments.