Lisa Geason-Bauer: Environmental and Sustainability Consulting

In this episode of OutBüro Voices featuring LGBTQ professionals, entrepreneurs, and community leaders from around the world, host Dennis Velco chats with Lisa Geason-Bauer based in Wisconsin is an entrepreneur focusing on environmental and sustainability consulting.

01:30 Lisa describes her career started as a sociologist putting that background into practical use in sustainability.

02:00 She aids her clients to Implement sustainability actions, practices, and protocols within their business.

02:30 She works at the intersection of corporate responsibility, employee engagement, and marketing communications.

03:20 How do Sustainability and Employee Engagement and Equality fit together?

04:00 Definition of Sustainability

05:00 The Tripple Bottom Line also called the Three Pillars of Stainability k

05:30 Social responsibility is a broad category including how a company treats its employees, suppliers, customers, and community.

08:00 Sustainability organizations

11:00 Wisconsin Women in Sustainability Leadership Series - Empowering the Female Green Changemakers https://www.wisconsinsustainability.com/wis For the March 7, 9, and 16, 2021 event register here. It's free to attend. https://www.eventbrite.com/e/wisconsin-women-in-sustainability-leadership-program-for-iwd-2021-tickets-122259554619

18:15 What is a B Corp? For more I formation: https://bcorporation.net/

22:00 Free learning and planning resources for sustainability and B Corps.

1. https://www.wisconsinsustainability.com/greenmasters

2. https://www.wisconsinsustainability.com/getting-started

3. https://bcorporation.net/certification

4. https://bimpactassessment.net/

29:30 Download the tools. Start small and build habits.

Lisa Geason-Bauer is the president of Evolution Marketing, a Wisconsin-based woman-owned Certified B Corporation specializing in the area of global sustainability consulting and storytelling, environmentally responsible creative design, and ethical marketing. When Geason-Bauer founded Evolution Marketing in 2007, she made the strategic decision to operate the firm in a triple bottom line manner. Since then, she has publicly shared the challenges and unique opportunities presented when one implements systems thinking within a professional service business. Over the last decade, Lisa has played an active role in shaping the discussion within the business world regarding the adoption of strategic sustainability strategies and the inclusion of corporate social responsibility programs into day-to-day business operations. As a practitioner of sustainability initiatives and a leader in the business for good movement, Evolution Marketing is proud to offer its professional services in a carbon-neutral manner. Geason-Bauer was recently recognized (June 2020) as one of seven Regional (hailing from the West North Central region) “Sheroes for Mentorship” by the U.S. Green Building Council, because she exemplifies what it means to be a mentor.

To connect with Lisa find her on OutBüro here. https://outburo.com/profile/lisageason-bauer/

Website: https://greenmkting.com/

Join me and Lisa on OutBüro, the LGBTQ professional and entrepreneur online community network for gay, lesbian, bisexual, transgender, queer, allies and our employers who support LGBTQ welcoming workplace equality focused benefits, policies, and business practices. https://www.OutBuro.com

Would you like to be featured like this? Contact the host Dennis Velco. https://outburo.com/profile/dennisvelco/