1827: Knowing Your Market so People Purchase Your Product or Service with Marty McDonald Co-Founder and Owner of Bad Rhino Inc
Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses. Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers. Bad Rhino won top Social Media agency award in 2016, 2017 and 2018 by the research firm Clutch. Bad Rhino has clients in specialty food, craft beer, restaurants, golf, Real Estate, staffing, Technology, fitness, nonprofit, Fortune 500, and major league baseball players as well as several other small businesses categories.
“Make sure you have the right capital upfront, make sure you have the right people. But the best advice that I would absolutely give is make sure that you know your market so when you launch something you know there is going to be people there to actually purchase your product or service. And make sure that you get the answers and get the information beforehand. Before you start running through and think I had the best idea in the world. Get that information, now the market and then sell that market based on what they are telling you and what they need”…[Listen for More]
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