TRP 0035 The emerging field of neuromarketing with Felix Cao
Felix Cao who is a neuromarketing expert and founder of Happy Buying Brain. Felix helps companies apply brain activity measurement strategies to measure buyer’s response to specific products, packaging, advertising and marketing elements. This way companies can save a lot of money by stopping marketing to the wrong part of their customer’s brain, and start implementing strategies that speak to their primal brain. Felix combines his 15 years of marketing experience with his educational background in biological science and psychology to help businesses truly understand what makes their customer’s brains tick when it comes to better
www.happybuyingbrain.com
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