Andrea Herrera | [Pivot Series] 95% Revenue Decline Due to COVID-19 and Pivoting to a New Business in 30 Days

Andrea Herrera is the Founder and President of Amazing Edibles Catering, an award winning catering company in the Chicago area. She has built an amazing team and her personal mission is to foster connection to create community. Through her company, Andrea has served over a million meals in Chicago over the past 25 years. 

Andrea recently formed a new business called Boxperience which solves the challenges of connecting top clients in a world where lunches and dinners are no longer an option. She is also very involved in Entrepreneurs' Organization (EO), a global organization of 15,000 members by serving on the Global Leadership Committee. She has served as the President of the Chicago chapter of EO, Chair of the Accelerator Program to mentor emerging entrepreneurs, and Chair of a global conference on entrepreneurial leadership in 2016.

In this episode of the Smart Business Revolution podcast, Andrea Herrera, Founder and President of Amazing Edibles Catering and Boxperience, joins podcast host John Corcoran to talk about how she pivoted her catering business during a time of crisis. Andrea also shares her experience being a member and leader in Entrepreneurs’ Organization (EO), starting a personalized gift business, and the lead generation techniques she uses to grow her new business.