Video Strategy 101 (Part 2) Goals

In this episode of the Engage Video Marketing Podcast I’m sharing Part 2 of my special 7-part mini series called Video Strategy 101. We’re going to unpack the second element essential to a video marketing strategy which is… goals.

Without defining goals for a video strategy, you really have no chance of achieving success. In fact, without clear goals in place you really have no idea of what success actually is for your strategy or your clients’.