Paving the Path to Purchase with Digital Experiences

Covid-19 forced B2B companies to suspend the face to face marketing and sales models. What are the digital alternatives to the traditional models, and are organizations ready to leverage them successfully? What should change in marketing and sales strategies, processes, channels, people, and tools to pave the path to purchase with digital experiences?

Guest 1: Ann Dozier
Title: Senior Vice President & Chief Information Officer, Southern Glazer's Wine and Spirits

Guest 2: John Wittig
Title: Chief Commercial Officer, Southern Glazer’s Wine & Spirits

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