Building a Community Around e-Commerce Shopping

David Wilmot is the Founder and CEO of Tuli, a social shopping platform. He is a 4-time founder and CEO with 3 successful exits and Fortune 500 executive experience. He is a passionate and decisive leader with a track record of delivering results for founding teams and shareholders.

Before Tuli, David was the Chief Operating Officer for UCode and Head of Operations & Sales at Pressed Juicery. He is obsessed with developing people and building mission-driven businesses that make the world a better place. 

In this episode…

People naturally want to be part of a community and connect with others. Unfortunately, online shopping through social media and e-commerce platforms isn’t the best place for connecting. As more people transition away from the mall and towards the screen, that feeling of being in community with others while shopping around starts to evaporate. 

However, with the growth of e-commerce, many people are choosing which products to buy based on other examples of community: online reviews and recommendations from friends, family, or influencers. This is why David Wilmot created Tuli, a social shopping platform: to help online shoppers connect with others and easily find recommended products. By building inclusive online communities, David hopes to bring the warmth of retail shopping to e-commerce, one keyboard at a time. 

In this week's episode of the Innovations and Breakthroughs Podcast, host Rich Goldstein is joined by David Wilmot, the Founder and CEO of Tuli, to talk about building a community around e-commerce shopping. They talk about how David's social shopping platform works, why it’s important to be part of a community, and how David's background drove him to entrepreneurship.