#93 - The secret to succeeding in a crisis with Benjamin Roth

In early 2020 Urban Sports Club was on track to reach Unicorn status. They were making new hires every week, smashing sales targets, and gaining great media coverage.

Then COVID struck.

Suddenly everything the team had worked for was on the line.

The Berlin-based company offers Europe’s largest flat-rate sports membership; but with gyms and studios shuttered across the continent and people forced to stay home, their business model simply wasn’t viable.

USC needed a rapid change of direction. And this had to be communicated to partners, customers, and more than 500 international employees.

In this episode of Speak Like a CEO, Oliver and Lena are joined by Benjamin Roth, Co-Founder and CEO of USC. They’ll be chatting about learnings from the last 11 months and the challenges posed by such a drastic pivot. Have a listen to find out more about:

● Making and communicating crucial decisions when against the clock

● Dealing with and responding to critical media coverage during a crisis

● Why clarity and transparency are key for exceptional CEO communications

● How great storytelling can help inform customers and build brand loyalty

Tune into the episode now.

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