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Raising the Bar with Alli and Adrian

Business:Entrepreneurship

39. Curating a Dating App That’s Meant to Be Deleted with Justin McLeod

2021-02-12

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Hinge has boldly positioned itself as a different kind of dating app, which replaces engagement metrics and retainment stats for real connection and authenticity. They don’t want you to use the app more — they want you to never have to use it again.

We dig into Hinge’s unique algorithm, which intentionally sidesteps the soul-destroying cycle of speed-swiping and ghosting. Justin reveals how Hinge has evolved from a dating app to a modern love expert service, and why the business of love beats any other day job.

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