Download - 104 - Life Is Too Short to Work For a CEO Who Doesn't Get Marketing | Dave Gerhardt

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Business:Marketing

104 - Life Is Too Short to Work For a CEO Who Doesn't Get Marketing | Dave Gerhardt

2021-02-12

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Chris Walker (CEO, Refine Labs) and Dave Gerhardt (CMO, Privy) hosted an hour-long discussion about B2B influencer marketing, content marketing trends, modern PR, attribution, and the ins and outs of buying intent. They talked about the importance of modern PR and being the media company, building an audience, and how attribution starts with just a gut feeling.

For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

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