Designing for Recycling

Why is it so difficult to recycle plastics? What is the difference between recyclable and recycled? Why do recycling rates change so drastically from country to country and even street to street? Dow's Romain Cazenave, Marketing Director for Packaging & Specialty Plastics in EMEA, and Karin Katzer, Marketing Director in EMEA, shed light on this topic and explain how plastic manufacturers can create products that are easier to recycle as well as support recycling systems. They are joined by Krzysztof Krajewski, Director of Packaging Sustainability at RB, one of the world’s largest consumer goods companies.

Key discussion points include:

1. Why recycling rates differ from so much between areas
2. The role of plastics manufacturers in creating products that are easier to recycle, as well as supporting recycling.

Host: Maithreyi Seetharaman
Show Producer: Lisa Desai
Sound Production: PhiLipp Schweidler, Department of Noise
Communications Advisor: Jonny West-Symes, Teneo
Artwork: Dow Creative Element