The Road To Seven Rebrand

“It’s not the programs that you offer or the products that you sell… it’s about the bigger picture.”

— Shelagh Cummins

Does your brand need a refresh?

I’d known for a while that something intangible was missing in my business, but I couldn’t quite put my finger on what.

I’d run my business under my own name for over ten years. And honestly, I’ve been THRILLED with its success, the revenue it’s earned, and — most of all — its impact on my clients.

But deep down, I’ve been feeling an itch to expand my business and add a new vertical — and I realized I was having trouble figuring out what that could look like within the Shelagh Cummins brand.

That’s when it hit me: my business had gotten much bigger than me.

My role in my business is as the visionary. My goal has been to become a global leader in educating, supporting, and financing women entrepreneurs.

It was during an education session for my clients that I myself learned something new!

I hosted a seminar on branding for a group of women entrepreneurs, and listening to my expert guest speaker turned out to be an eye-opening experience.

I realized that my brand was… just a little bit stale.

I had brand consistency, but I needed a new infusion of heart.

I had to make a transformation.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• The intangible elements that give your brand heart
• How to visually express your brand
• Why women-led businesses tend to fall into the micro-business category

Highlights:‌ ‌

• 02:01 Something missing
• 03:15 Heart in branding
• 05:14 The difference
• 05:53 Core values
• 07:21 Micro-lending
• 10:10 People first
• 10:44 Always a way
• 11:28 Impact & value
• 12:16 Visual expression
• 14:04 Vision & mission
• 16:12 Should you rebrand?

Links:‌ ‌

To work with me and make your next power move, visit:

https://shelaghcummins.com ‌

Stay Connected

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