Promotion to VP with Zendesk's VP Product Marketing, Lisa Kant

Connect with Lisa on LinkedIn.
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Book Recommendations: Range by David Epstein and Making Movies by Sydney Lumet

1. What is something you’ve learned lately? 
2. Can you tell us about your role, company, and team?
3. Can you tell us a bit about the journey to PMM?
4. Looking back, is there anything that you would have done differently?
5. Can you tell us a bit about stepping into this new VP role - that you stepped into during the pandemic?
6. What are some things you did in the first 30 days in this role?
7. What’s next after pmm” and the pmm career journey. Is it CMO? GM? Other?
8. You’re a mom, and have had both kids while trying to climb the career ladder. What has been the hardest thing about this?
9. Let’s talk about your superpower- platform marketing. What’s unique about platform product marketing? 
10. Who are some of your mentors?
11. 6. What is the one thing that has been most important growing in your career?
12. How do you network?
13. Who have been your strongest PMM mentors?
14. Why product marketing?