A Marketing Platform and 📚 Content Library Purpose-Built for the Accounting Profession| Ian Christie

Today I’m speaking with Ian Christie, CEO & Founder of BOMA Marketing

In this episode, we talk about . . .

• How the BOMA platform works, and how it intersects with Xero.
• How businesses can differentiate themselves if they’re all accessing the same content
• The impact on SEO if multiple businesses are using the same content.
• How accountants and bookkeepers can support their clients through digital marketing
• The origin story, and the lead up to and their huge launch at Xerocon.
• How can they entwine digital marketing and their online presence, to help clients appreciate their value?

Subscribe to the Accounting Apps newsletter here http:// HeatherSmithAU.COM