What's Your Owner's Intent & Why is it Important?

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Transcript:

Hey friend today instead of our regular podcast opener, I thought I'd play a little guitar for you. I'm out of practice, but why not? Right.

just kidding. Not going to do that. I don't know why I thought that would be a fun opening, but here I am. Let me put my guitar away. Oh, my gosh, I'm sitting in my closet recording. Cause the sound is better here. And my guitar happened to be here and I haven't picked it up in ages. So I thought I would. But today, what I really want to talk to you about is the intention behind what you're doing. Why are you growing your business? And I want to talk about why it's so important to answer that question and what got me thinking about it in the first place.

So it's going to be an awesome episode and I cannot wait to share with you 📍 so a couple of weeks ago I got mail, like a piece of paper, actually. It was several pieces of paper from Casey Graham, who is the founder of gravy. They're a payment recovery company and he sent out this thing called the outsider and it's a paper newsletter. And it's fantastic. I was really surprised to get it.

I've been a client of gravies for several years, although, with closing down the photography stuff, I'm not using them at the moment cause I don't have that membership going anymore, but they were great. And I got this outsider newsletter and it was all about defining your owner's intent, which is.

Basically the reason why you are growing your business and what your goal is for your business. Now that might seem really basic, but it's a lot deeper than you might realize. And it got me thinking in a big way. So when I was first starting out my business At that point, my entire goal was just to replace my household income so that I could have more freedom over my time and more autonomy. Be able to see more of my kids' milestones and be around more frankly, I was tired of commuting an hour and a half each day, and then working in a job that sucked the life out of my soul.

So my complete purpose in starting my business. Was simply to replace my income so that I could get out of a job that sucked the life out of my soul. I didn't want to be an actuary anymore. Because of that. And because that was my intention with the business, I basically created another job for myself.

The business was fully dependent on me. I was the face of the company. I was one doing the delivery. Yes. There are times when I had a team, but it was all based upon me. And I was constantly busy. Constantly busy. I did all the copywriting. I did all the sales pages. I did all the marketing. I did all the customer support until I got really wise and finally hired somebody best investment I ever made by the way.

And yes, it was amazing. And yes, it was very profitable. But I was very busy and it took me until several years later to really learn how to grow a team and to pass some things off so that I could get the freedom and autonomy that I was really searching for. And it was a really hard transition and I was still working on it even before COVID came.

I was literally in the middle of evergreening, everything so that I could step away a little bit, but it was still push, push, push, and very much so dependent on me, even though it was less dependent on me than it had been in quite a long time. And so when COVID came and I went through the whole massive business transition, it was kind of like giving myself a clean slate and.

I was able to think about how I would do things differently. Now with the 10 years of experience that I have doing this. Full-time. And at first I wasn't thinking about that at first I was thinking, okay, how do I get some more money into the business? Because my income dropped 85% like overnight.

It was awful. It was stressful. You can hear all about it. And season two, and it was a very much so income focused again. And by the way, there's nothing wrong. If that's where you're at right now. But as I began to move forward and as I began to get really clear about what I loved and didn't love, and as I remembered, and I thought about the fact that this was.

An opportunity to really build a business that just made me come alive in a way that I hadn't felt alive in a long time. I mean, I love photographers, but I haven't been passionate about photography in several years. And I was when I started that business. But today I would never start a business in the photography industry because that's not where my passions lie.

Can I help them? Absolutely. But I wanted something that was more aligned with me. I wanted to run. Masterminds and work with entrepreneurs. And I thought I would have to wait on the masterminds until later. Anyways, you've heard the story. If you've been listening to the podcast for any length of time, you've kind of walked through that journey with me and gotten to see where I've come from. But when I got this thing from Casey, this outsider. Pamphlet, I would know what to call it. paper newsletter. It really made me stop and think about why am I doing what I'm doing now? I had already been very committed to lifestyle design.

I know from experience that it doesn't get easier to step away from the business once it starts making more money. And that if you set it up from the beginning to be fully dependent on you and super busy, then later on. It's still going to be fully dependent on you, maybe even more so, and even harder to step away.

So with this one, I've been committed to creating a business that I really only had to do about 20 hours a week of work with, because I do homeschool my kids and. Uh, he ran a crazy long ultra marathons, which means spending miles and miles and hours and hours and hours on the trail each week training.

And so I need to have that flexibility if I want to have, well, one, if I want to have the presence that I want to have with my children, when I'm homeschooling and really do that well, but also have the time to do the training without it affecting my business. So, as I was thinking about the owner's intent, I realized more than ever that I don't.

Just want to run a mastermind or build a mastermind business that can scale where I'm running. All of these masterminds. I want to build a business that can truly have a massive impact beyond what I can do alone. I want to see entrepreneurs come alive and have the lives they actually want instead of getting stuck in the weeds and the to-do lists.

And actually not having, like most people don't even realize how trapped they are by the business that they themselves have created. And I know masterminds are a great way to help them out of that. I want to help them shine bright and make an impact in the world as well as an income. And honestly, I just want to empower you to know how to empower your people so that we can make massive impact in the world.

If I can help you change the lives of the people in your audience, even a one tiny way, then my impact has just been multiplied several times over. That's what makes me come alive, empowering people like you to empower your people so that my impact can scale so much greater than what I can do. I really started thinking about that deeply and about how I was doing that.

But I realized that. I actually want to be the architect this time and not an employee. I don't want to create a job. I genuinely want to create a business that yes, I'm going to do a little bit with, and yes, I'm going to be the face of it.

And it's going to reflect my heart and the impact that I can have in the world. But. I want to create something that can grow so much bigger than me. I want to empower people who have that same mission as me, who genuinely want to see entrepreneurs succeed, come alive and reach their goals and have a greater impact in the world.

I want to do that with other people. I want to bring them along. I want to empower them in the same mission with me, so that we can do it together. And that just lights me up and I genuinely want to be an architect and not an employee. In fact, my dream is to empower at least a thousand entrepreneurs through brighter together masterminds by the end of 2023.

And I can't do that alone. In fact, I actually wanted to have a much bigger goal than that, but we're going to start with that one as the stepping stone stone goal. And I honestly believe that it's possible, but it isn't possible if I'm simply creating a business. That's. Where everything is done by me, where I am the employee, where it's all based on me.

Yes, I am the architect. Yes, I have the vision, but. This time, this time is different from when I first started, because I can see that I can have the influence on an even greater scale. I can leave a greater legacy. I can impact more people by building a team of people to do this with me, by finding the right people, to be a part of this business.

And by structuring it in a way that's a legitimate business and not just. A side hustle. Not that there's anything wrong with a side hustle, but it's a totally different mindset shift. So my question to you is. Why are you building your business? I mean, yes. You want to help people. I assume, since you're listening to this podcast, but you could be working for somebody else doing that. You could be an employee. Why do you feel so deeply called to run a business? And why have you structured it?

And the way that you've structured it is this really how you want it to be.

And if you've enjoyed these podcasts and are getting a lot of knowledge from it, and you just feel like you resonate in a big way with the idea of not just making an income, but truly making an impact in the world with your business. And you would love to be surrounded by a community of like-minded entrepreneurs who are working to get out of the messy middle.

And scale their business and impact in a big way. I would love for you to consider becoming a part of the brighter together mastermind. Now at the time of recording this, I only have six spots available in the current group that I'm running and I'm not quite ready to start a second group yet. So if you are interested in having one of those spots and being one of the thousand entrepreneurs that. I am helping to reach, to empower and to grow their businesses in a real way.

And you would love to be a part of this. What I'd love for you to do is go to, we are brighter together.com and fill out the application. It's got all the details there. It's got all the pricing info and what we do and how often we meet and all the things about it.

And in the meantime, it just remember my friend, we are brighter together and the world needs us. So let's go out and make it 📍 brighter.

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